"He was the first big artist I worked with. "My first big breakthrough was with an artist called Skinny Flex who is quite big in Spain," said Jay, who now lives in Manchester. The track featured one of the UK's biggest rappers, Giggs. His success on YouTube has led to him working with some of the biggest artists on the drill scene, and he recently produced 'Heartless' which was released by Diana Drill in June of this year. Jay's YouTube channel, Jay Cactus TV, now has 132,000 subscribers and his videos regularly rack up thousands of views. Jay Cactus quit his 9-5 job to chase his dream career in music (Image: Jay Cactus TV) It is not something that happens overnight." That's what led to relationships with artists. "I never missed a day of uploading and people started asking for more videos. I got it naturally and that's what I started focusing on on the channel. It was at a time when UK drill was taking off. "I doubled down on that and focused on content. That's what started taking off more than anything. I started recording the process of making beats on YouTube so that other people could learn from it. Most producers spend a lot of time in the studio with other artists whereas I focused on building an online brand. "I started taking music seriously from then on. "I had the mindset of 'you only live once'," he said.
Jay, who moved to Crosland Moor from Toronto, Canada, with his family at the age of four, quit his job three years ago and started focusing on building an online presence in the music world. Jay said of his marketing job: "It paid well but I knew that it was not what I wanted to be doing." "I always heard 'music is not a real job', so I followed the traditional path and went to university." "I became obsessed with it, more so than writing," he told YorkshireLive. But as he grew older, the budding artist realised he was more interested in the production side of music.
Jay, now 29, started rapping at the age of 14 and wrote lyrics to go with beats produced by his friends. So, instead of following the norm and attempting to climb the ranks at his company, Robertson, now known as "Jay Cactus", decided to follow his dream of music-making, and it paid off. Despite finding himself in a "well-paid" marketing job after leaving university, Adrian Robertson knew that the 9-5 life just wasn't for him.
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